Introducing the Rubaiyat Collection

Fusing modern design aesthetics with deep roots of regal craftsmanship. The Rubaiyat collection masterfully articulates and celebrates empowered femininity.


A Century in the Making

Rubaiyat, a name with poetic significance and sensuality, was chosen by Bulova in 1917 for its first-ever woman’s timepiece. Now a hundred years in the making, the Rubaiyat heritage has been reinvented with a collection that honors our first expression of a lady’s timepiece.

Legendary Style

The stunning design elements of the new Rubaiyat collection are sure to be a crowning achievement to any aficionado’s treasure of timepieces.

Heritage Reinvented

Each timepiece is beautifully adorned with individually hand-set diamonds, and to echo the original design, a unique cabochon-crown placement at the focal 12 o’clock position.

Modern Design

Choice of stainless, gold-tone and rose gold-tone cases and bracelets as well as elegant leather strap lined with sophisticated color accents.

Empowered Femininity

Punctuated on each case back, the hallmark Goddess of Time insignia—gracefully alluding to the poetic sensuality of both the legend and today’s empowered woman.



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