NEW INTRODUCTIONS

COMPUTRON

Infusing some of the brand’s most iconic and nostalgic timepieces with modern design elements, Bulova’s Archive Series continues to expand with the new digital LED Computron. What was considered at the time an unconventional, futuristic looking trapezoidal case design, the new style honors the versions of the past and displays the time via LED on the front, at an angle.

THE JOSEPH BULOVA COLLECTION

In the spirit of invention – pursuing design innovation and technology - Bulova looks to pay homage to its Founder and Swiss watchmaking history with the new Joseph Bulova Swiss Automatic Collection. Drawing inspiration from some of the brand’s most iconic vintage timepieces from the 1920’s through the 1940’s, Bulova unveils 16 new styles, all featuring a SW200 3H date automatic movement with exhibition case back - showcasing the fine 26 jewel Swiss movement with custom-designed rotor. No details were spared in creating the Joseph Bulova Collection; fine leather straps include the Joseph Bulova signature and special historical fonts are featured on all dials. The case back features the Joseph Bulova signature, “1875” and limited edition number. Every timepiece is proudly designed in New York City and crafted in Switzerland. Each timepiece will be limited to 350 pieces.

>View First Glimpse of the Collection

BULOVA JEWELRY

Bulova returns to its jewelry making roots with the launch of its first-ever full line of men’s jewelry, offering a full range of bracelets, necklaces, pendants, and cuffs. Inspired by the brand’s leading timepiece designs from its Precisionist, Classic, and Marine Star collections, the pieces showcase the brand’s continued standard of quality and dedication to its craft.

REGATTA

Reintroducing the Regatta, a historic collection from Bulova dating back to 1963. The reimagined assortment features design cues reminiscent of the original Regatta timepieces including unique angled lugs and crown at 2 o’clock. The collection will feature pieces with both automatic Miyota movements, as well as quartz movements.

RHAPSODY

Bulova maintains its appreciation for its rich history with the introduction of Rhapsody, inspired by a heritage Bulova ladies’ watch, which was distinguished by fluidly feminine lines, round cases, and sleek bracelets. All of the timepieces are set with diamonds.